Dental Insider Blog

Observation and Commentary On the Dental Industry

SS White Carbide Bur Conversion Program

Posted by dentalinsider on November 1, 2006

October 31, 2006

SS White Carbide Bur Conversion Program

This year has seen a lot of turmoil in the carbide bur market. A couple of German bur companies have tried to enter the US market with burs that most American doctors find cut too slowly. Another manufacturer has cut off a large number of their dealers and now requires their remaining dealers to provide detailed end-user data on all of their customers. The changes will continue over the next few months with the breakup of Brasseler USA and Brasseler Germany and the entry of another direct competitor into the market.

There is one reliable, trusted company who makes burs that American doctors like. SS White invented the dental carbide bur and continues to manufacture all of its own carbides in the USA. We want to assist you in providing these premium quality burs to your doctors at great prices. From November 1 through December 31, we offer the following conversion program to make this transition a win-win for you and your customers.

Special Offers for Doctors Converting to SS White Carbide Burs

· Doctors providing proof of converting from any competitive friction grip bur to SS White will receive:
1 Bulk 100 Pack FREE with the purchase of 3 Bulk 100 Packs or
2 Ten-packs FREE with the purchase of 1 Bulk 100 Pack

· Doctors who don’t provide proof of converting to SS White will receive free goods based upon our 4th Quarter Specials (100+10, 300+40, or 500+70).

· To receive the extra free goods, mail the following documentation to SS White Burs, 1145 Towbin Avenue, Lakewood, NJ 08701 or fax it to 732-905-0987:
1) An invoice copy dated between November 1 and December 31, 2006, showing the purchase of one or more Bulk 100 Packs of SS White friction grip burs and
2) An invoice copy dated between January 1 and December 31, 2006, showing the purchase of the same shape(s) of any competitor’s burs.

A Thank You for Retail Representatives Who Convert their Doctors

· Each time you convert a doctor, include one of your business cards with the invoices. The cards will be put into a drawing for $5,000 in American Express Gift Cards. The prizes are:
1 Grand Prize of $2,500 1 Second Prize of $500
1 First Prize of $1,000 10 Third Prizes of $100 each
· All entries must be received by January 17, 2006, so the drawing can be held on January 19th.

DI

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2 Responses to “SS White Carbide Bur Conversion Program”

  1. smartceramics said

    The Dental Carbide Bur

    Invented by Mr Rudolpf Funke from Germany in 1917
    First manufactured for Beavers Dental products in Morrisburg , Ontario, Canada

  2. Anonymous said

    Hmm,
    Looks to me like SS White is just using a different method to gather end user transactional data.

    Not only that, they will also gain some competitive advantage seeing “street pricing” of their competitors products.

    This one don’t smell too good to me!

    Reminds me of a Larry Ellison quote.

    Only the paranoid survive.

    Rick

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