Dental Insider Blog

Observation and Commentary On the Dental Industry

DENTSPLY International Announces A New U.S. Strategic Partnership Program

Posted by dentalinsider on September 26, 2006

YORK, Pa.–(BUSINESS WIRE)–DENTSPLY International Inc. (NASDAQ:XRAY – News) today announced that it has entered into a new U.S.-based Strategic Partnership Program, designed to significantly improve its ability to collaborate with and provide value to its key distributor partners. This program will result in a consolidated network of U.S. distributors and will provide DENTSPLY with an increased ability to deliver greater customer-focused services to its distributor partners and dental professional end users. This consolidation will focus DENTSPLY’s activities on 28 of over 200 current U.S. distributors. These 28 distributors today represent over 90% of its distributor based business in the U.S. This initiative will provide opportunities for those select distributors to build their business with DENTSPLY, while providing DENTSPLY’s sales representatives with a stronger and more committed distributor network and improved customer information. The U.S. Strategic Partnership Program encompasses all DENTSPLY divisions selling through U.S. dental distributors.

You can read the rest of the story here.

Here we go again, much like Oral B/PG recently, Dentsply has decided to distribute their products through limited channels. They have cut out 172 dealers. Didnt these people learn from the Healthco and JB Dental fiascos? It will be interesting to see how this one plays out. The gray market will be extremely active with Dentsply products in the coming months.

What are your thoughts?? Post them in the comment box below or send an email to dentalinsider@gmail.com

DI

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