Chicago Mid-Winter Meeting Going on Now

The Chicago Mid Winter meeting started today and runs through Sunday. This show is considered the “Crown Jewel” of all of the trade shows as it is the place where manufacturers tend to launch new products. This show also marks the start of my yearly campaign for all of the trade shows to release actual “through the door” attendance numbers instead of those “less than accurate” attendance numbers they will release after the show. The numbers that are released are “pre-registered” numbers, so they do not give a true representation of the amount of people attending the show. For example…Dr. Smith registers he and his staff of 4 for the show months in advance. The week before the show his best buddy invites Dr. Smith to go with him down to Cancun to go fishing. Dr. Smith accepts and he nor anyone from his office attend the show. There are 5 people that will show up on the attendance reports, that actually never made it to the show, and this is a common occurrence. I think you all get the point.